The customer journey in your company leaves emotional traces in the customer's head.
All of these traces represent the customer experience.
Consumers with an emotionally positive experience are:
5x to 6x + likely to buy again
12x+ inclined to recommend
7x+ inclined to try a new product/suggestion
5x + inclined to forgive a mistake
Where are my teams' emotional intelligence skills?
How can we review and optimize our customer processes from this new angle?
How can we integrate emotional intelligence into our customer relationship management processes and IT systems?
Demand for emotional intelligence skills will increase on average 6x in the next three years
Capgemini Research Institute - 2019
CX2 allows your internal teams and/or your Business Process Outsourcing service providers to make the right decisions in order to have a positive impact on the emotional experience of your customers.
With CX2, emotional intelligence is integrated into the management and optimization practices of the relationship with your customers.
This both at the level of your processes, your IT systems and the relational skills of your employees.
The emotional intelligence services and products developed in CX2 are composed of:
time to analyze and optimize your processes,
integration of IT measurement and monitoring tools into your IT systems,
training and time to develop the relational skills of employees responsible for the customer experience.
Measure
The feelings of your employees and your customers:
in real time
100% anonymously
by segmentation or target groups
Analyze
The data at sight:
targeted objectives
contextual information
based on scientific and statistical models from Seen-apps
Decide
Based on the suggestions for actions provided by
Seen-apps:
Potential causes
Means to be implemented
Problematic sources in flow, relational positioning ...
To act
Carry out the decided targeted actions:
Process changes
Ad-hoc IT adaptations
Targeted training for employees
Emotional pedagogy to clients...